# AI Visibility

> Find out what AI says about your brand. Scout checks seven platforms, persona by persona, and delivers a custom deep-dive report. Results shift by customer type, location, and language. Pair it with Site Audit and Local GEO and Scout tells you what to fix first. Starts at $50.

## What it does

Scout is your AI research analyst. Customers are skipping Google and asking AI for recommendations instead. ChatGPT alone has roughly 800 million weekly users. Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek collectively serve hundreds of millions more. When a customer asks for "the best moving company in Phoenix" or "a celiac-safe restaurant in San Diego," AI gives an answer. That answer either includes your business, describes your business but credits a competitor, or omits you entirely. Most small businesses don't know which is happening.

Ask Scout to check. One Job. About 15 minutes.

## The flex

Scout doesn't ask the same question seven times. Scout becomes your customer and asks seven platforms what they'd recommend. For members, weekly Monitoring runs three different personas. That's 84 conversations Scout has on your behalf every month.

## What you get

A custom deep-dive report with:

- **Ghost Influence.** How often AI describes what you do but credits someone else.
- **Authority Score.** How strongly AI recommends your brand: first mention, generic list, or absent.
- **Presence Rate.** How often you show up in relevant queries.
- **Category Share.** Your share of recommendations vs. named competitors.
- **Platform Breakdown.** What each of the seven platforms says, persona by persona, with the actual quotes.
- **Competitor Benchmarks.** Mention rates and rankings vs. specific named competitors.
- **Executive Summary.** Your competitive position in plain language.
- **Prioritized Action Plan.** What to fix first, with full methodology and confidence intervals.

Formats: PDF, slide deck, structured JSON. Client-ready.

## What you don't have to do

- You don't have to open seven AI tools and type the same question seven times.
- You don't have to wonder whether the answer changes for a Spanish-speaking customer or a budget-conscious one.
- You don't have to write your own customer persona. Scout writes it from your business intake.

## Pricing

| Plan | Cost | Includes |
|------|------|----------|
| Pay As You Go | $50 / Job | One AI Visibility report |
| Pro | $100 / month | Three Jobs / month + weekly Monitoring on one brand |
| Portfolio | $500 / month | Unlimited Jobs + unlimited brands + weekly Monitoring |

7-day money-back guarantee. No annual contract.

## Where AI Visibility fits in the causal chain

AI learns from your website.

- **[Site Audit](/site-audit/)** finds why AI might struggle with your site.
- **AI Visibility** finds how AI talks to your customers.
- **[Local GEO](/local-geo/)** triages what to fix.
- **[Surmado Sites](/sites/)** makes the fix real.
- **Monitoring** proves whether it worked.

AI Visibility is the diagnostic step. The Job that tells you what AI is actually saying so the next Job (Local GEO) can decide what to fix.

## How it differs

- **vs. asking ChatGPT yourself:** one prompt, one persona, one platform is one data point. Scout runs the right persona shape across all seven.
- **vs. SEO tools (Ahrefs, Semrush):** SEO tools rank your pages in Google. AI Visibility tests what AI says about you. Different surface, both matter.
- **vs. single-platform AI visibility checkers:** they test one platform with generic queries. Scout tests all seven with customer-shaped queries.
- **vs. the third AI visibility tool the partner already passed on:** Surmado isn't the third one. Surmado is the layer underneath them.

## Who it's built for

Small business owners. Marketing agencies serving local clients. Founders running their own marketing.

**Not built for** enterprise SEO teams. Better tools for those workflows.

## Common questions

**Does Surmado submit my site to AI or sell placements?**
No. No one can. Scout tests how AI already talks about your brand and gives you a plan to improve it.

**Why a customer profile instead of generic prompts?**
AI gives different answers to different customer types, locations, and languages. Generic prompts produce generic results that don't match what your actual customer sees.

**What's Ghost Influence?**
A Surmado-coined metric: how often AI describes your business's capabilities but credits a competitor or attributes nothing. The visibility you're losing without knowing.

**How does Scout deliver in about 15 minutes?**
Real concurrent compute across seven platforms.

**Does AI Visibility replace SEO?**
No. AI mirrors your digital visibility. If your site is broken or confusing, AI reflects that. [Site Audit](/site-audit/) handles the technical foundation. AI Visibility tests whether that foundation translates into AI recommendation.

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Canonical: https://www.surmado.com/ai-visibility/
Source: Surmado, Inc., Phoenix, AZ, USA