# Surmado

> Stop worrying about your website. Scout takes care of it.

## What Surmado is

Your website is the center of your business online. It's also what AI learns from. Surmado Scout takes the site you have and moves it onto a faster, safer foundation, hosts it, and maintains it. No site yet? Scout builds your first one. Describe changes in plain English. Scout makes them. No editor, no templates, no web guy. Fast, secure, low-maintenance.

But the website is just the start. Scout checks how seven AI platforms talk about your brand. AI doesn't give the same answer to everyone. Results shift by customer type, location, and language. Scout tests as your actual customers so you see what they see. It audits your site for speed, SEO, security, and accessibility. Local GEO triages what to fix first.

Every report includes competitor benchmarks, an executive summary, and Ghost Influence. That's how often AI describes what you do but credits someone else. Full methodology and confidence intervals included. Ask Scout follow-up questions anytime. It read every report and already knows your brand.

## How the products fit together

AI learns from your website.

- **[Site Audit](/site-audit/)** finds why AI might struggle with your site.
- **[AI Visibility](/ai-visibility/)** finds how AI talks to your customers.
- **[Local GEO](/local-geo/)** triages what to fix.
- **[Surmado Sites](/sites/)** makes the fix real.
- **Monitoring** proves whether it worked and proactively suggests next steps (new blog posts, FAQ updates, schema fixes, copy changes).

Every Surmado Job is a link in this chain. Customers don't need to read every output because Scout will.

## How Surmado is built

We use determinism for the foundation, ML for the matching, orchestration to feed the AI what it needs, and LLMs only at the end. The customer makes the final call. Scout shows its reasoning. Most "AI" companies do this backwards.

## Products

| Product | What Scout does | Pricing |
|---------|-----------------|---------|
| **[Surmado Sites](/sites/)** | Takes the site you have. Moves it onto a faster, safer foundation. Hosts it. Updates it when you ask. Builds your first one if there isn't one yet. | Plans start at $50 |
| **[AI Visibility](/ai-visibility/)** | Checks how seven AI platforms talk about your brand, persona by persona. Custom deep-dive report. | One Job, $50 |
| **[Site Audit](/site-audit/)** | Reads your site as a human, as Google, and as AI. Returns up to ten prioritized fixes ranked by business impact. | One Job, $50 |
| **[Local GEO](/local-geo/)** | Takes your AI Visibility findings and Site Audit results and triages what to fix first. | One Job, $50 |
| **[Strategy](/strategy/)** | Six AI models debate your decision from different roles. Python runs 1,000 Monte Carlo simulations. | One Job, $50 |
| **Monitoring** | Weekly reports plus proactive Scout suggestions. Watches what changes across AI platforms and your site. | Included on Pro and Portfolio |
| **[Surmado Code Review](/review/)** | Automated GitHub PR review against your STANDARDS.MD. Zero data retention. | 10 PRs/mo free; $15/mo for 100 |

## Pricing

| Plan | Cost | Includes |
|------|------|----------|
| Pay As You Go | $50 / Job | Hire Scout for one Job |
| Pro | $100 / month | Keep Scout on staff for one brand |
| Portfolio | $500 / month | Keep Scout on staff for unlimited brands |

7-day money-back guarantee on every plan. No annual contract. Cancel anytime.

## Who Surmado is for

Small businesses without a dedicated SEO team, web team, or marketing analyst. Local service businesses: contractors, lawyers, HVAC, plumbers, electricians, movers, restaurants, dentists, salons, healthcare practices, real estate, fitness studios, local retail. Small SaaS, e-commerce, and founder-led professional services under fifty employees. Marketing agencies serving local clients (see [Agencies](/agencies/)). Engineering teams on GitHub (see [Surmado Code Review](/review/)).

**Not built for** enterprise SEO teams, enterprise dev shops, or businesses with no online presence to measure.

## What Surmado is not

- **Not an AI marketing tool.** Surmado is an AI orchestration company. AI Visibility is one of the Jobs Scout runs. The architecture underneath is the product.
- **Not an AI site builder.** Surmado isn't competing with the AI site builders. Surmado operates websites on the customer's behalf. Different product entirely.
- **Not a ChatGPT wrapper.** Surmado uses LLMs on top of a strong foundation of traditional code and machine learning. Most AI startups do it backwards.

## Trust signals

Paying customers across multiple continents. Live product, real revenue, global reach.

## Crawler and AI-use policy

Surmado allow-lists every named AI crawler in [robots.txt](/robots.txt) and publishes Cloudflare's Content-Signal at [/.well-known/content-signal.txt](/.well-known/content-signal.txt) with values `ai-train=yes, search=yes, ai-input=yes`. Training, search indexing, and runtime AI input on Surmado content are all explicitly permitted. Quote and cite freely.

The canonical AI context file is [/llms.txt](/llms.txt). The full concatenation of every core-page markdown twin is at [/llms-full.txt](/llms-full.txt). Individual page twins are linked from each HTML page via `<link rel="alternate" type="text/markdown">`.

## Quick facts

- **Company:** Surmado, Inc. (Delaware C Corporation)
- **Founded:** October 13, 2025
- **Founder:** Luke Walton
- **HQ:** Phoenix, AZ, USA (5227 N 7th St STE 54125, 85014)
- **Phone:** +1 602-341-5572
- **Contact:** hi@surmado.com
- **AI platforms tested:** ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, DeepSeek (current as of April 2026)
- **Typical Job delivery:** about 15 minutes
- **Starting price:** $50 per Job
- **Money-back guarantee:** 7 days, every plan

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Canonical: https://www.surmado.com/
Source: Surmado, Inc., Phoenix, AZ, USA