# Surmado — Full Context for LLMs This file concatenates the LLM-tuned markdown twins for every core page on www.surmado.com. Use it to ingest the full Surmado context in one request rather than crawling each page individually. Each page section below is the same content served at `.md`. Section boundaries are marked with horizontal rules and the section's canonical URL. Last assembled at build time. For the company's canonical AI-context overview, see https://www.surmado.com/llms.txt. # Surmado > Stop worrying about your website. Scout takes care of it. ## What Surmado is Your website is the center of your business online. It's also what AI learns from. Surmado Scout takes the site you have and moves it onto a faster, safer foundation, hosts it, and maintains it. No site yet? Scout builds your first one. Describe changes in plain English. Scout makes them. No editor, no templates, no web guy. Fast, secure, low-maintenance. But the website is just the start. Scout checks how seven AI platforms talk about your brand. AI doesn't give the same answer to everyone. Results shift by customer type, location, and language. Scout tests as your actual customers so you see what they see. It audits your site for speed, SEO, security, and accessibility. Local GEO triages what to fix first. Every report includes competitor benchmarks, an executive summary, and Ghost Influence. That's how often AI describes what you do but credits someone else. Full methodology and confidence intervals included. Ask Scout follow-up questions anytime. It read every report and already knows your brand. ## How the products fit together AI learns from your website. - **[Site Audit](/site-audit/)** finds why AI might struggle with your site. - **[AI Visibility](/ai-visibility/)** finds how AI talks to your customers. - **[Local GEO](/local-geo/)** triages what to fix. - **[Surmado Sites](/sites/)** makes the fix real. - **Monitoring** proves whether it worked and proactively suggests next steps (new blog posts, FAQ updates, schema fixes, copy changes). Every Surmado Job is a link in this chain. Customers don't need to read every output because Scout will. Surmado Sites is the substrate the rest of the system flows back to. The audits are the intel Sites acts on. The surfaces that run only on Sites (Receptionist, Chat, blog automation, translation, and lead enrichment) feed one flywheel: the calls Scout answers, the chats it handles, and the leads your forms capture become signal Scout turns into content and site fixes, which bring better leads next time. None of the surfaces are sold a la carte. ## How Surmado is built We use determinism for the foundation, ML for the matching, orchestration to feed the AI what it needs, and LLMs only at the end. The customer makes the final call. Scout shows its reasoning. Most "AI" companies do this backwards. ## Products | Product | What Scout does | Pricing | |---------|-----------------|---------| | **[Surmado Sites](/sites/)** | Takes the site you have. Moves it onto a faster, safer foundation. Hosts it. Updates it when you ask. Builds your first one if there isn't one yet. | Plans start at $50 | | **[AI Visibility](/ai-visibility/)** | Checks how seven AI platforms talk about your brand, persona by persona. Custom deep-dive report. | One Job, $50 | | **[Site Audit](/site-audit/)** | Reads your site as a human, as Google, and as AI. Returns up to ten prioritized fixes ranked by business impact. | One Job, $50 | | **[Local GEO](/local-geo/)** | Takes your AI Visibility findings and Site Audit results and triages what to fix first. | One Job, $50 | | **[Strategy](/strategy/)** | Six AI models debate your decision from different roles. Python runs 1,000 Monte Carlo simulations. | One Job, $50 | | **Monitoring** | Weekly reports plus proactive Scout suggestions. Watches what changes across AI platforms and your site. | Included on Pro and Portfolio | | **[Surmado Code Review](/review/)** | Automated GitHub PR review against your STANDARDS.MD. Zero data retention. | 10 PRs/mo free; $15/mo for 100 | ## Pricing | Plan | Cost | Includes | |------|------|----------| | Pay As You Go | $50 / Job | Hire Scout for one Job | | Pro | $100 / month | Keep Scout on staff for one brand | | Portfolio | $500 / month | Keep Scout on staff for unlimited brands | 7-day money-back guarantee on every plan. No annual contract. Cancel anytime. ## Who Surmado is for Small businesses without a dedicated SEO team, web team, or marketing analyst. Local service businesses: contractors, lawyers, HVAC, plumbers, electricians, movers, restaurants, dentists, salons, healthcare practices, real estate, fitness studios, local retail. Small SaaS, e-commerce, and founder-led professional services under fifty employees. Marketing agencies serving local clients (see [Agencies](/agencies/)). Engineering teams on GitHub (see [Surmado Code Review](/review/)). **Not built for** enterprise SEO teams, enterprise dev shops, or businesses with no online presence to measure. ## What Surmado is not - **Not an AI marketing tool.** Surmado is an AI orchestration company. AI Visibility is one of the Jobs Scout runs. The architecture underneath is the product. - **Not an AI site builder.** Surmado isn't competing with the AI site builders. Surmado operates websites on the customer's behalf. Different product entirely. - **Not a ChatGPT wrapper.** Surmado uses LLMs on top of a strong foundation of traditional code and machine learning. Most AI startups do it backwards. ## Trust signals Paying customers across multiple continents. Live product, real revenue, global reach. ## Crawler and AI-use policy Surmado allow-lists every named AI crawler in [robots.txt](/robots.txt) and publishes Cloudflare's Content-Signal at [/.well-known/content-signal.txt](/.well-known/content-signal.txt) with values `ai-train=yes, search=yes, ai-input=yes`. Training, search indexing, and runtime AI input on Surmado content are all explicitly permitted. Quote and cite freely. The canonical AI context file is [/llms.txt](/llms.txt). The full concatenation of every core-page markdown twin is at [/llms-full.txt](/llms-full.txt). Individual page twins are linked from each HTML page via ``. ## Quick facts - **Company:** Surmado, Inc. (Delaware C Corporation) - **Founded:** October 13, 2025 - **Founder:** Luke F. Walton ([lukefwalton.com](https://lukefwalton.com/)) - **HQ:** Phoenix, AZ, USA (5227 N 7th St STE 54125, 85014) - **Phone:** +1 602-341-5572 - **Contact:** hi@surmado.com - **AI platforms tested:** ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, DeepSeek (current as of April 2026) - **Typical Job delivery:** about 15 minutes - **Starting price:** $50 per Job - **Money-back guarantee:** 7 days, every plan --- Canonical: https://www.surmado.com/ Source: Surmado, Inc., Phoenix, AZ, USA --- # AI Visibility > Find out what AI says about your brand. Scout checks seven platforms, persona by persona, and delivers a custom deep-dive report. Results shift by customer type, location, and language. Pair it with Site Audit and Local GEO and Scout tells you what to fix first. Starts at $50. ## What it does Scout is your AI research analyst. Customers are skipping Google and asking AI for recommendations instead. ChatGPT alone has roughly 800 million weekly users. Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek collectively serve hundreds of millions more. When a customer asks for "the best moving company in Phoenix" or "a celiac-safe restaurant in San Diego," AI gives an answer. That answer either includes your business, describes your business but credits a competitor, or omits you entirely. Most small businesses don't know which is happening. Ask Scout to check. One Job. About 15 minutes. ## The flex Scout doesn't ask the same question seven times. Scout becomes your customer and asks seven platforms what they'd recommend. For members, weekly Monitoring runs three different personas. That's 84 conversations Scout has on your behalf every month. ## What you get A custom deep-dive report with: - **Ghost Influence.** How often AI describes what you do but credits someone else. - **Authority Score.** How strongly AI recommends your brand: first mention, generic list, or absent. - **Presence Rate.** How often you show up in relevant queries. - **Category Share.** Your share of recommendations vs. named competitors. - **Platform Breakdown.** What each of the seven platforms says, persona by persona, with the actual quotes. - **Competitor Benchmarks.** Mention rates and rankings vs. specific named competitors. - **Executive Summary.** Your competitive position in plain language. - **Prioritized Action Plan.** What to fix first, with full methodology and confidence intervals. Formats: PDF, slide deck, structured JSON. Client-ready. ## What you don't have to do - You don't have to open seven AI tools and type the same question seven times. - You don't have to wonder whether the answer changes for a Spanish-speaking customer or a budget-conscious one. - You don't have to write your own customer persona. Scout writes it from your business intake. ## Pricing | Plan | Cost | Includes | |------|------|----------| | Pay As You Go | $50 / Job | One AI Visibility report | | Pro | $100 / month | Three Jobs / month + weekly Monitoring on one brand | | Portfolio | $500 / month | Unlimited Jobs + unlimited brands + weekly Monitoring | 7-day money-back guarantee. No annual contract. ## Where AI Visibility fits in the causal chain AI learns from your website. - **[Site Audit](/site-audit/)** finds why AI might struggle with your site. - **AI Visibility** finds how AI talks to your customers. - **[Local GEO](/local-geo/)** triages what to fix. - **[Surmado Sites](/sites/)** makes the fix real. - **Monitoring** proves whether it worked. AI Visibility is the diagnostic step. The Job that tells you what AI is actually saying so the next Job (Local GEO) can decide what to fix. Found the gap? Surmado Sites closes it, acting on the source those answers come from. ## How it differs - **vs. asking ChatGPT yourself:** one prompt, one persona, one platform is one data point. Scout runs the right persona shape across all seven. - **vs. SEO tools (Ahrefs, Semrush):** SEO tools rank your pages in Google. AI Visibility tests what AI says about you. Different surface, both matter. - **vs. single-platform AI visibility checkers:** they test one platform with generic queries. Scout tests all seven with customer-shaped queries. - **vs. the third AI visibility tool the partner already passed on:** Surmado isn't the third one. Surmado is the layer underneath them. ## Who it's built for Small business owners. Marketing agencies serving local clients. Founders running their own marketing. **Not built for** enterprise SEO teams. Better tools for those workflows. ## Common questions **Does Surmado submit my site to AI or sell placements?** No. No one can. Scout tests how AI already talks about your brand and gives you a plan to improve it. **Why a customer profile instead of generic prompts?** AI gives different answers to different customer types, locations, and languages. Generic prompts produce generic results that don't match what your actual customer sees. **What's Ghost Influence?** A Surmado-coined metric: how often AI describes your business's capabilities but credits a competitor or attributes nothing. The visibility you're losing without knowing. **How does Scout deliver in about 15 minutes?** Real concurrent compute across seven platforms. **Does AI Visibility replace SEO?** No. AI mirrors your digital visibility. If your site is broken or confusing, AI reflects that. [Site Audit](/site-audit/) handles the technical foundation. AI Visibility tests whether that foundation translates into AI recommendation. --- Canonical: https://www.surmado.com/ai-visibility/ Source: Surmado, Inc., Phoenix, AZ, USA --- # Site Audit > Your site has audiences that aren't human. Google's crawler, Lighthouse, screen readers, and AI. Most tools check one. Scout checks all four, tests across 9+ browsers including social media in-app browsers, and comes back with up to ten prioritized fixes ranked by business impact. One Job. About 15 minutes. Starts at $50. ## What it does Scout reads your site the way Google, AI, and your customers do. The output is up to ten prioritized fixes ranked by business impact, not a raw score dump. Ask Scout to audit your site. One Job. About 15 minutes. ## The flex Scout reads your site three different ways. Once like a human visitor on a slow phone. Once like Google reading the page. Once like ChatGPT trying to learn what you do. Most tools only do the first one. ## What it checks - **SEO site scan.** Every page, broken links, missing meta tags, redirect chains, duplicate content, lazy loading, alt text, schema markup errors. - **Performance.** Lighthouse synthetic scores plus Chrome UX Report real-user metrics. Lab and field data side by side. - **Accessibility.** Pa11y WCAG audit. The issues that block real users and signal quality to AI. - **Security.** TLS, headers, surface-level posture. - **Browser compatibility.** 9+ browsers including social media in-app browsers (Instagram, TikTok, Facebook). Where your customer actually lands matters. - **Structured data validation.** Schema markup AI can read cleanly. Output: up to ten prioritized fixes ranked by business impact. PDF, slide deck, structured JSON. Client-ready. ## What you don't have to do - You don't have to read an SEO checklist and pretend you understand it. - You don't have to triage 200 findings from a Lighthouse scan. - You don't have to test your site in nine browsers yourself. ## Pricing | Plan | Cost | Includes | |------|------|----------| | Pay As You Go | $50 / Job | One Site Audit | | Pro | $100 / month | Three Jobs / month + weekly Monitoring | | Portfolio | $500 / month | Unlimited Jobs + unlimited brands + weekly Monitoring | 7-day money-back guarantee. No annual contract. ## Where Site Audit fits in the causal chain AI learns from your website. - **Site Audit** finds why AI might struggle with your site. - **[AI Visibility](/ai-visibility/)** finds how AI talks to your customers. - **[Local GEO](/local-geo/)** triages what to fix. - **[Surmado Sites](/sites/)** makes the fix real. - **Monitoring** proves whether it worked. Site Audit is the diagnostic step on the site itself. The Job that reads the source AI is learning from. Audits are the intel. Surmado Sites fixes what they find, then keeps it fixed. ## How it differs - **vs. Lighthouse alone:** Lighthouse is one synthetic test from one location. Site Audit is real Chrome user data, accessibility, multi-browser checks, schema validation, and prioritization. - **vs. SEO platforms (Ahrefs Site Audit, Semrush, Screaming Frog):** SEO platforms surface a long list and expect you to triage. Site Audit returns up to ten prioritized fixes ranked by impact. - **vs. an agency audit:** weeks and thousands of dollars. Site Audit is $50 and about 15 minutes. Use it as the first pass before deciding what's worth a deeper engagement. ## Who it's built for Small business owners without an in-house developer. Marketing agencies serving local clients. Founders managing their own website. **Not built for** enterprise SEO teams running Screaming Frog weekly. Better tools for that workflow. ## Common questions **Is this just another Lighthouse report?** No. Lighthouse is one input. Site Audit combines it with real Chrome user metrics, accessibility, multi-browser checks, schema validation, and prioritization. **Is it accurate enough for client work?** Yes. Real user data from Chrome UX Report (same source as Google's Core Web Vitals). Pa11y WCAG audit. Schema validation against schema.org. Suitable for client deliverables. **Does Site Audit run JavaScript?** Yes. The scan executes JavaScript so single-page apps and JS-rendered content are audited as a real browser would see them. **Is there an API?** Yes. The Jobs [API](/api/) lets you trigger Site Audits programmatically and receive results via webhook. Included with every plan. **Is SEO dead now that AI answers questions directly?** No. AI mirrors your digital visibility. Strong technical SEO is one input AI systems use to rank and recommend. The same audit that helps Google helps the seven AI platforms. --- Canonical: https://www.surmado.com/site-audit/ Source: Surmado, Inc., Phoenix, AZ, USA --- # Strategy > Pricing, expansion, hire-or-automate. Scout assigns six AI models to debate your decision from different roles, then Python runs 1,000 Monte Carlo simulations on the financials. You get a prioritized plan with real probabilities, not one AI's opinion. Pair it with AI Visibility and the recommendations get surgical. One Job. About 15 minutes. Starts at $50. ## What it does Strategy is the Surmado Job for decisions that matter. The kind where the wrong call costs real money: pricing changes, hiring, expansion, marketing reallocation, build-vs-buy. Most "AI for business" tools answer those with one model giving its best guess. Scout doesn't. Six AI models argue your decision. Python runs 1,000 simulations. Scout gives you the plan, the math, and the exit triggers. Ask Scout for a Strategy report. One Job. About 15 minutes. ## The flex Six AI models debate your decision from different roles. The CFO model pushes on cash and margin. The CMO model pushes on growth and brand. The COO model pushes on operations and risk. The contrarian model pushes on what could break. Scout synthesizes the debate. Then Python runs 1,000 Monte Carlo simulations on the financials so the recommendation arrives with real probabilities, not vibes. ## When to use it Real small-business questions where the answer matters: - "Should I raise prices, and by how much, given my margin and churn?" - "Where should I focus marketing spend this quarter?" - "Should I hire a salesperson or invest in marketing automation first?" - "Is the LTV-CAC math working on my current acquisition channels?" - "Which competitor is the most realistic threat in the next twelve months?" Bring the question and whatever data you have. Scout runs the analysis. ## What you get - Recommendation in plain language with reasoning. - The debate transcript. Where the six models agreed, where they disagreed, what each role flagged. - Monte Carlo results. Probability distributions on the financials. - Risk and dependency notes. What assumptions the answer relies on. - Exit triggers. What would change the recommendation. - Action plan. Concrete next steps for this week. Formats: PDF, slide deck, structured JSON. ## What you don't have to do - You don't have to be a CFO to understand the math. - You don't have to wonder whether the AI just told you what you wanted to hear. The debate transcript shows you the disagreement. - You don't have to remember what assumptions the recommendation depends on. Scout tracks them. ## Pricing | Plan | Cost | Includes | |------|------|----------| | Pay As You Go | $50 / Job | One Strategy report | | Pro | $100 / month | Three Jobs / month + weekly Monitoring | | Portfolio | $500 / month | Unlimited Jobs + unlimited brands + weekly Monitoring | 7-day money-back guarantee. No annual contract. ## Where Strategy fits Strategy is the decision-support Job. The other Jobs feed it: an [AI Visibility](/ai-visibility/) report tells Strategy what AI is saying about you and your competitors. A [Site Audit](/site-audit/) tells Strategy what's working and what isn't on the surface customers land on. Strategy makes the call. And [Surmado Sites](/sites/) makes it real, turning the decision into a live, maintained site. ## How it differs - **vs. asking ChatGPT directly:** one AI's answer is one perspective from one model on one data cut. Strategy queries six models from different roles and validates the math separately. - **vs. McKinsey or boutique consulting:** weeks of engagement and tens of thousands of dollars. Strategy is $50 and about 15 minutes. Use it as the first pass before deciding what's worth a consulting engagement. - **vs. business-intelligence dashboards:** dashboards show you data. Strategy gives you a decision. - **vs. an AI advisor chatbot:** chatbots are turn-by-turn conversation. Strategy returns a finished, structured report. ## Who it's built for Small business owners and operators making real decisions with limited time and no in-house analyst. Marketing agencies advising clients. **Not built for** enterprise strategy teams or investment banks. Better tools (and people) for those workflows. ## Common questions **How is Strategy different from ChatGPT?** ChatGPT gives one perspective from one model. Strategy assigns six AI models to debate from different roles, then Python validates the math with 1,000 Monte Carlo simulations. **Is this business advice?** It's decision support. The report explains the reasoning, the assumptions, and the trade-offs so you can make the call. Surmado is not a financial advisor or attorney. **What if I have financial data?** Upload it. Strategy uses it as input and runs the Monte Carlo on your actual numbers. **What if I don't have financial data?** The report still runs. It's more directional and explicitly calls out where actual numbers would change the recommendation. **What happens if I have an AI Visibility report on the same business?** Scout reads it as context. Strategy recommendations reference what AI is saying about your brand, your competitors, and your category. --- Canonical: https://www.surmado.com/strategy/ Source: Surmado, Inc., Phoenix, AZ, USA --- # Local GEO > When a customer asks AI for a local recommendation, your business either shows up or it doesn't. Local GEO takes your AI Visibility findings and Site Audit results and triages what to fix first. Schema, content gaps, competitor positioning. Prioritized by impact, not alphabetical order. One Job. About 15 minutes. Starts at $50. ## What it does Local GEO is the AI-era equivalent of Local SEO. AI is the new front door for local customers. Scout triages what to fix first so ChatGPT, Gemini, and Perplexity recommend your business. Ask Scout to run Local GEO on your business. One Job. ## The flex Local GEO doesn't run a separate test. It reads your most recent AI Visibility findings, cross-references them with your Site Audit results, and decides what to fix in what order. Schema fixes get queued before content rewrites because schema is faster and AI weighs it heavily. Content gaps get queued before competitor positioning because content gaps are fixable; competitor positioning takes longer. The output is a prioritized plan, not a checklist. ## What you don't have to do - You don't have to learn what schema markup is to use it correctly. - You don't have to read seven AI Visibility reports and figure out which finding to fix first. - You don't have to alphabetize a to-do list. Scout sorts by business impact. ## What you get A prioritized fix list: - **Schema fixes** for your site (LocalBusiness, Service, FAQ, Product). What to add, what to correct, what to remove. - **Content gaps** where AI cited a competitor but could have cited you. Specific pages, specific phrases. - **Competitor positioning** where the recommendation framing favors someone else. What to change to flip it. - **Citation hooks** AI platforms cite from. What to publish or claim to land in those citations. Ranked by impact, not alphabetical order. Formats: PDF, structured JSON. ## Pricing | Plan | Cost | Includes | |------|------|----------| | Pay As You Go | $50 / Job | One Local GEO report | | Pro | $100 / month | Three Jobs / month + weekly Monitoring | | Portfolio | $500 / month | Unlimited Jobs + unlimited brands + weekly Monitoring | 7-day money-back guarantee. No annual contract. ## Where Local GEO fits in the causal chain AI learns from your website. - **[Site Audit](/site-audit/)** finds why AI might struggle with your site. - **[AI Visibility](/ai-visibility/)** finds how AI talks to your customers. - **Local GEO** triages what to fix. - **[Surmado Sites](/sites/)** makes the fix real. - **Monitoring** proves whether it worked. Local GEO is the triage step. The Job that turns research into a prioritized plan, so the next step (Sites or your own dev) knows what to do first. Local GEO finds where you are invisible in local AI answers. Surmado Sites fixes the source AI reads. ## Who it's built for Local service businesses and the agencies that serve them. Restaurants, dentists, attorneys, contractors, plumbers, electricians, HVAC, movers, salons, healthcare practices, real estate, fitness studios, local retail. **Not built for** enterprise national brands with dedicated SEO teams. ## How it differs - **vs. traditional Local SEO tools (Whitespark, BrightLocal, Moz Local):** these manage citations, monitor Google reviews, and track local pack rankings. Different surface, different methodology. Local GEO targets the surface AI uses. - **vs. asking ChatGPT a local question yourself:** one prompt is one data point. Scout cross-references your full AI Visibility and Site Audit data to triage. - **vs. enterprise GEO platforms:** built for the small local business, not for enterprise category management. ## Common questions **Is Local GEO a separate product or part of AI Visibility?** It's the next Job after AI Visibility. AI Visibility finds the gaps; Local GEO decides what to fix first. Both are Jobs you can run. **Do I need this if I already do Local SEO?** Both. Local SEO targets Google's local pack. Local GEO targets AI recommendations. Customers use both surfaces; you should test both. **What about AI Overviews in Google search?** AI Overviews are sourced partly from the same signals that drive AI recommendation: structured data, authority signals, content quality, real user metrics. Local GEO improves the same underlying signal quality. --- Canonical: https://www.surmado.com/local-geo/ Source: Surmado, Inc., Phoenix, AZ, USA --- # Surmado Pricing > Hire Scout for one Job, or keep Scout on staff. Plans start at $50. Surmado Code Review is priced separately. 7-day money-back guarantee on every plan. No annual contract. Cancel anytime. ## Plans | Plan | Cost | What you get | Best for | |------|------|--------------|----------| | Pay As You Go | $50 / Job | Hire Scout for one Job: AI Visibility, Site Audit, Local GEO, or Strategy | Try Scout on a real question. One-time research. | | Pro | $100 / month | Keep Scout on staff for one brand. Three Jobs / month + weekly Monitoring on three personas | A small business doing ongoing work on one brand. | | Portfolio | $500 / month | Keep Scout on staff for unlimited brands. Unlimited Jobs + weekly Monitoring on every brand | Agencies serving multiple clients. Founders running multiple companies. | ## How to think about it Pay As You Go is the contractor model. You hire Scout for one Job. Scout does the Job and hands you the report. Done. Pro and Portfolio are the retainer model. You keep Scout on staff. Scout runs Jobs on demand and watches your brand week to week. The retainer pays for itself the second Scout catches something a contractor would have missed. ## What counts as a Job A Job is one finished report. Examples: - One **AI Visibility** report for one brand (one customer profile, persona by persona, all seven AI platforms). - One **Site Audit** report for one website. - One **Local GEO** triage plan for one brand. - One **Strategy** report answering one business question. Monitoring isn't a Job. It's the weekly watch Scout runs in the background on Pro and Portfolio. 84 conversations Scout has on your behalf every month. ## What's included with every plan - Every Surmado Job: AI Visibility, Site Audit, Local GEO, Strategy. - Scout. The agent that runs the work and explains the findings. - PDF, slide deck, and structured JSON deliverables for every Job. - API access via the Jobs [API](/api/). - 7-day money-back guarantee. ## Surmado Sites pricing Sites pricing depends on the site. Migration scope varies, hosting tier varies. Scout gives a quote on intake. See [Surmado Sites](/sites/) to start. ## Surmado Code Review pricing Surmado Code Review is a separate product line for engineering teams on GitHub. | Plan | Cost | Includes | |------|------|----------| | Free | $0 | 10 PRs / month. No credit card. | | Standard | $15 / month | 100 PRs / month. Per-team, not per-seat. Zero data retention. | 7-day money-back guarantee. Cancel anytime. ## How Surmado prices differ from the alternatives - **vs. enterprise SEO platforms (Ahrefs, Semrush, Conductor):** they price per seat with annual commits. Surmado prices per Job or per brand with monthly cancel-anytime. - **vs. AI visibility startups (per-seat SaaS):** they treat every team member as a license. Surmado treats every brand as the unit. Agencies pay per portfolio, not per analyst. - **vs. asking ChatGPT directly:** ChatGPT is free for one perspective on one prompt. Surmado is $50 for a full Job with the methodology to back it. - **vs. an agency engagement:** an agency audit is $2k-$10k and weeks of time. Surmado is $50 and about 15 minutes. Use Surmado as the first pass before deciding what's worth handing to an agency. ## Common questions **Is there a free trial?** No free trial. Every plan has a 7-day money-back guarantee. If the work doesn't deliver value, request a refund. **What's the demo?** A live walkthrough Scout runs for you with no signup. Visit [try.surmado.com](https://try.surmado.com). **Can my whole team use it?** Yes. Pricing is per brand on Pro and Portfolio, not per seat. Everyone on your team can access reports for the brands on your account. **Do you offer enterprise pricing?** Not currently. Surmado is built for small teams. **Can I switch plans?** Any time. Upgrade or downgrade between Pay As You Go, Pro, and Portfolio with no penalty. --- Canonical: https://www.surmado.com/pricing/ Source: Surmado, Inc., Phoenix, AZ, USA --- # Surmado for Businesses > Stop worrying about your website. Scout takes care of it. AI visibility across seven platforms, technical site audits, Local GEO triage, business strategy reports. No dashboards. No web guy. No software to learn. Plans start at $50. ## What this is for Small business owners and operators who: - Want to know what AI is saying about their business to customers. - Suspect AI is recommending a competitor and want a real answer. - Don't have an in-house SEO team, web team, or marketing analyst. - Need finished work, not another dashboard to learn. Marketing agencies serving local clients should see [Agencies](/agencies/) instead. ## What Scout does for your business AI learns from your website. - **[Site Audit](/site-audit/)** finds why AI might struggle with your site. - **[AI Visibility](/ai-visibility/)** finds how AI talks to your customers. - **[Local GEO](/local-geo/)** triages what to fix. - **[Surmado Sites](/sites/)** makes the fix real. - **Monitoring** proves whether it worked and proactively suggests next steps. Every Surmado Job is a link in that chain. You don't have to read every output because Scout will. ## The flex Most marketing tools give you data and expect you to interpret it. Scout flips it. Ask in plain English, get a finished report, act on it. The report includes the data, the methodology, the confidence intervals, and the prioritized action plan. Nothing to learn, no settings to configure, no metrics to memorize. Conversational interface, structured deliverables. ## What you don't have to do - You don't have to open seven AI tools and type the same question seven times. - You don't have to email your web guy, wait three days, then pay $200 for a text change. Scout or Surmado Sites does the change. - You don't have to read an SEO checklist and pretend you understand it. ## Recommended plan | Plan | Cost | What you get | |------|------|--------------| | **Pro** | **$100 / month** | Keep Scout on staff for one brand. Three Jobs / month + weekly Monitoring. The default for a small business doing ongoing work. | Pay As You Go ($50 / Job) fits if you just want one report. Portfolio ($500 / month) is for owners running multiple companies. 7-day money-back guarantee on every plan. ## Why this matters now Customers are skipping Google. They're asking AI. ChatGPT alone has roughly 800 million weekly users. Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek collectively serve hundreds of millions more. When a customer asks for "the best moving company in Phoenix" or "a celiac-safe restaurant in San Diego" or "an HVAC tech near Glendale who can come this weekend," AI gives an answer. That answer either includes your business, describes your business but credits a competitor (Ghost Influence), or omits you entirely. Most small businesses don't know which. ## Why the website matters AI doesn't just guess. It's trained on and continually re-reads the public web. Your website is the surface AI learns from. It's also the surface you actually control. Social profiles, review sites, directory listings, and AI training data aren't under your control. Your website is. If your site is broken, confusing, slow, or invisible to crawlers, AI reflects that back. [Site Audit](/site-audit/) measures it. [Local GEO](/local-geo/) decides what to fix first. [Surmado Sites](/sites/) takes the site you have and moves it onto a faster, safer foundation. Hosted, updated when you ask. No site yet? Scout builds your first one. ## How Surmado is different - **vs. hiring a marketing agency:** weeks of discovery and $2k-$10k per month. Scout is $100 / month and starts working today. Use Scout as the operating layer; bring in an agency for execution on specific big bets. - **vs. an SEO platform (Ahrefs, Semrush):** SEO platforms are dashboards built for analysts. Scout delivers finished reports built for owners. - **vs. asking ChatGPT directly:** one perspective. Scout runs persona-aware questions across seven AI platforms and produces a finished report. - **vs. doing nothing:** in 2026, "do nothing" means AI keeps describing your category without you. ## Who Surmado is built for Local service businesses where AI recommendations matter: contractors, lawyers, HVAC companies, plumbers, electricians, movers, restaurants, dentists, salons, healthcare practices, real estate teams, fitness studios, local retail. Small SaaS, e-commerce shops, founder-led professional services under fifty employees. **Not built for** enterprise teams with in-house SEO operators or businesses with no online presence to measure. ## How to start 1. Try the demo at [try.surmado.com](https://try.surmado.com). No signup required. 2. Run one Pay-As-You-Go report ($50) on the question you most want answered. 3. If the work is useful, move to Pro ($100 / month). 7-day money-back guarantee at every step. ## Common questions **Is Surmado a dashboard?** No. Scout delivers finished reports. PDF, slide deck, structured JSON. You don't log in to interpret data; the report tells you what to do next. **Do I need to be technical?** No. The reports are written for business owners. You can hand them to a developer, an agency, or Surmado Sites for execution. **What if I already have a marketing person or agency?** Share the reports with them. Scout gives them a clear audit of what AI thinks about your business. It's research they'd have to do manually. **Do you handle the website too?** Yes. [Surmado Sites](/sites/) takes the site you have and moves it onto a faster, safer foundation, hosts it, and updates it when you ask. No site yet? Scout builds your first one. **How fast is a report?** About 15 minutes from start to finished deliverable. **What about Surmado Code Review?** Surmado Code Review is a separate product for engineering teams on GitHub. $15 / month for 100 PRs. Not part of the SMB plans. --- Canonical: https://www.surmado.com/businesses/ Source: Surmado, Inc., Phoenix, AZ, USA --- # Scout > Hire Scout. Give it a Job. Scout comes back with the work done. AI Visibility reports, Site Audits, Local GEO triage, Strategy reports, Surmado Sites work. You don't operate Scout. You ask Scout. ## What Scout is Scout is the Surmado agent. Scout is included with every plan and is the actor that runs every Job. Scout is not a chatbot, not a dashboard, not a tool you log into and configure. Scout produces finished work: PDF reports, slide decks, structured JSON, deployed website changes. The conversation with Scout is how you ask for the work and how you ask follow-up questions about it. ## What Scout does Scout runs the Surmado product line as Jobs: - **[Surmado Sites](/sites/).** Takes the site you have. Moves it onto a faster, safer foundation. Hosts it. Updates it when you ask. Builds your first one if there isn't one yet. Sites is where Scout runs your whole presence day to day. - **[AI Visibility](/ai-visibility/).** Checks how seven AI platforms talk about your brand, persona by persona. - **[Site Audit](/site-audit/).** Reads your site as a human, as Google, and as AI. Up to ten prioritized fixes ranked by impact. - **[Local GEO](/local-geo/).** Triages what to fix first so ChatGPT, Gemini, and Perplexity recommend your business. - **[Strategy](/strategy/).** Six AI models debate the decision. Python runs 1,000 Monte Carlo simulations. - **Monitoring** (Pro and Portfolio). Weekly reports plus proactive Scout suggestions across all of the above. Each Job takes about 15 minutes. Output is a finished, prioritized deliverable. ## How Scout is built We use determinism for the foundation, ML for the matching, orchestration to feed the AI what it needs, and LLMs only at the end. The customer makes the final call. Scout shows its reasoning. Most "AI" companies do this backwards. ## How Scout works 1. You ask Scout for a Job or a follow-up question. 2. Scout runs real concurrent compute. For AI Visibility: queries seven platforms with persona-aware prompts. For Strategy: assigns six models to debate, then runs 1,000 Monte Carlo simulations. For Site Audit: reads the site three different ways. For Sites: takes the source, rebuilds it on a faster foundation. 3. Scout returns a finished report. You read it, share it, or ask follow-up questions. 4. Scout remembers your brand. Subsequent conversations are grounded in everything Scout has done for you before. ## Where Scout runs - **Browser:** every plan includes access at [app.surmado.com](https://app.surmado.com). - **Mobile:** [iOS](https://apps.apple.com/us/app/surmado-scout/id6756646583) and [Android](https://play.google.com/store/apps/details?id=com.surmado.scout). Same Scout, same reports, same conversation history. - **Demo:** [try.surmado.com](https://try.surmado.com) runs a walkthrough with no signup. ## Pricing | Plan | Cost | What Scout does for you | |------|------|-------------------------| | Pay As You Go | $50 / Job | Hire Scout for one Job | | Pro | $100 / month | Keep Scout on staff for one brand | | Portfolio | $500 / month | Keep Scout on staff for unlimited brands | See [pricing](/pricing/) for details. 7-day money-back guarantee on every plan. ## Why ask Scout instead of use a dashboard Most marketing and SEO tools are dashboards. They give you data and expect you to interpret it. That works for enterprise teams with in-house analysts. It doesn't work for small business owners who don't have hours each week to interpret charts. Scout flips it. Ask in plain English. Get a finished report. Act on it. Nothing to learn, no settings to configure, no metrics to memorize. ## How Scout differs - **vs. ChatGPT and other general AI chatbots:** Scout is specialized for small-business research and operations. Scout runs real concurrent queries across seven AI platforms, validates the math when it matters, produces structured deliverables, and operates your website. - **vs. SEO dashboards (Ahrefs, Semrush):** dashboards expose data. Scout produces decisions and deliverables. - **vs. AI marketing analyst SaaS:** most are LLM wrappers that summarize one platform. Scout queries seven and orchestrates real work. - **vs. hiring an agency or analyst:** weeks and thousands of dollars. Scout is $50 per Job and arrives in about 15 minutes. Use Scout as the operating layer; bring in a human for execution on big bets. ## Scout vs. Surmado Surmado is the company. Scout is the agent inside Surmado that does the work. In product copy where work happens, Scout is the actor ("Scout audits your site," "Scout rebuilds it"). In brand copy where the company is the subject, use Surmado ("Surmado Sites," "Surmado Code Review"). Scout is the agent. Surmado is the company. Product lines carry the Surmado brand. ## Who Scout is built for Small business owners. Marketing agencies serving local clients. Founders running their own marketing. Engineering teams on GitHub (via [Surmado Code Review](/review/), which has its own reviewer logic, not Scout). **Not built for** enterprise teams with in-house SEO analysts or technical-SEO operators. ## Common questions **Is Scout a chatbot?** No. Scout is an agent that produces finished work. You can converse with Scout, but the output is structured reports and deployed changes, not chat transcripts. **Do I need to learn anything to use Scout?** No. Scout speaks plain English. No dashboard, no configuration, no settings page. **Does Scout get better over time?** Yes. Scout reads every report it's run for you and remembers your brand. The more Jobs, the sharper the recommendations. **Can I use Scout for multiple brands?** On Portfolio ($500 / month), yes. Unlimited brands. On Pro and Pay As You Go, one brand at a time. **Is Scout the same as Surmado?** No. Surmado is the company. Scout is the agent inside Surmado that does the work. **What about Surmado Code Review?** Surmado Code Review is a separate product line for engineering teams on GitHub. It has its own reviewer logic, distinct from Scout's SMB workflow. See [review](/review/). --- Canonical: https://www.surmado.com/scout/ Source: Surmado, Inc., Phoenix, AZ, USA