# Scout

> Hire Scout. Give it a Job. Scout comes back with the work done. AI Visibility reports, Site Audits, Local GEO triage, Strategy reports, Surmado Sites work. You don't operate Scout. You ask Scout.

## What Scout is

Scout is the Surmado agent. Scout is included with every plan and is the actor that runs every Job. Scout is not a chatbot, not a dashboard, not a tool you log into and configure. Scout produces finished work: PDF reports, slide decks, structured JSON, deployed website changes.

The conversation with Scout is how you ask for the work and how you ask follow-up questions about it.

## What Scout does

Scout runs the Surmado product line as Jobs:

- **[Surmado Sites](/sites/).** Takes the site you have. Moves it onto a faster, safer foundation. Hosts it. Updates it when you ask. Builds your first one if there isn't one yet. Sites is where Scout runs your whole presence day to day.
- **[AI Visibility](/ai-visibility/).** Checks how seven AI platforms talk about your brand, persona by persona.
- **[Site Audit](/site-audit/).** Reads your site as a human, as Google, and as AI. Up to ten prioritized fixes ranked by impact.
- **[Local GEO](/local-geo/).** Triages what to fix first so ChatGPT, Gemini, and Perplexity recommend your business.
- **[Strategy](/strategy/).** Six AI models debate the decision. Python runs 1,000 Monte Carlo simulations.
- **Monitoring** (Pro and Portfolio). Weekly reports plus proactive Scout suggestions across all of the above.

Each Job takes about 15 minutes. Output is a finished, prioritized deliverable.

## How Scout is built

We use determinism for the foundation, ML for the matching, orchestration to feed the AI what it needs, and LLMs only at the end. The customer makes the final call. Scout shows its reasoning. Most "AI" companies do this backwards.

## How Scout works

1. You ask Scout for a Job or a follow-up question.
2. Scout runs real concurrent compute. For AI Visibility: queries seven platforms with persona-aware prompts. For Strategy: assigns six models to debate, then runs 1,000 Monte Carlo simulations. For Site Audit: reads the site three different ways. For Sites: takes the source, rebuilds it on a faster foundation.
3. Scout returns a finished report. You read it, share it, or ask follow-up questions.
4. Scout remembers your brand. Subsequent conversations are grounded in everything Scout has done for you before.

## Where Scout runs

- **Browser:** every plan includes access at [app.surmado.com](https://app.surmado.com).
- **Mobile:** [iOS](https://apps.apple.com/us/app/surmado-scout/id6756646583) and [Android](https://play.google.com/store/apps/details?id=com.surmado.scout). Same Scout, same reports, same conversation history.
- **Demo:** [try.surmado.com](https://try.surmado.com) runs a walkthrough with no signup.

## Pricing

| Plan | Cost | What Scout does for you |
|------|------|-------------------------|
| Pay As You Go | $50 / Job | Hire Scout for one Job |
| Pro | $100 / month | Keep Scout on staff for one brand |
| Portfolio | $500 / month | Keep Scout on staff for unlimited brands |

See [pricing](/pricing/) for details. 7-day money-back guarantee on every plan.

## Why ask Scout instead of use a dashboard

Most marketing and SEO tools are dashboards. They give you data and expect you to interpret it. That works for enterprise teams with in-house analysts. It doesn't work for small business owners who don't have hours each week to interpret charts.

Scout flips it. Ask in plain English. Get a finished report. Act on it. Nothing to learn, no settings to configure, no metrics to memorize.

## How Scout differs

- **vs. ChatGPT and other general AI chatbots:** Scout is specialized for small-business research and operations. Scout runs real concurrent queries across seven AI platforms, validates the math when it matters, produces structured deliverables, and operates your website.
- **vs. SEO dashboards (Ahrefs, Semrush):** dashboards expose data. Scout produces decisions and deliverables.
- **vs. AI marketing analyst SaaS:** most are LLM wrappers that summarize one platform. Scout queries seven and orchestrates real work.
- **vs. hiring an agency or analyst:** weeks and thousands of dollars. Scout is $50 per Job and arrives in about 15 minutes. Use Scout as the operating layer; bring in a human for execution on big bets.

## Scout vs. Surmado

Surmado is the company. Scout is the agent inside Surmado that does the work. In product copy where work happens, Scout is the actor ("Scout audits your site," "Scout rebuilds it"). In brand copy where the company is the subject, use Surmado ("Surmado Sites," "Surmado Code Review"). Scout is the agent. Surmado is the company. Product lines carry the Surmado brand.

## Who Scout is built for

Small business owners. Marketing agencies serving local clients. Founders running their own marketing. Engineering teams on GitHub (via [Surmado Code Review](/review/), which has its own reviewer logic, not Scout).

**Not built for** enterprise teams with in-house SEO analysts or technical-SEO operators.

## Common questions

**Is Scout a chatbot?**
No. Scout is an agent that produces finished work. You can converse with Scout, but the output is structured reports and deployed changes, not chat transcripts.

**Do I need to learn anything to use Scout?**
No. Scout speaks plain English. No dashboard, no configuration, no settings page.

**Does Scout get better over time?**
Yes. Scout reads every report it's run for you and remembers your brand. The more Jobs, the sharper the recommendations.

**Can I use Scout for multiple brands?**
On Portfolio ($500 / month), yes. Unlimited brands. On Pro and Pay As You Go, one brand at a time.

**Is Scout the same as Surmado?**
No. Surmado is the company. Scout is the agent inside Surmado that does the work.

**What about Surmado Code Review?**
Surmado Code Review is a separate product line for engineering teams on GitHub. It has its own reviewer logic, distinct from Scout's SMB workflow. See [review](/review/).

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Canonical: https://www.surmado.com/scout/
Source: Surmado, Inc., Phoenix, AZ, USA