# Strategy

> Pricing, expansion, hire-or-automate. Scout assigns six AI models to debate your decision from different roles, then Python runs 1,000 Monte Carlo simulations on the financials. You get a prioritized plan with real probabilities, not one AI's opinion. Pair it with AI Visibility and the recommendations get surgical. One Job. About 15 minutes. Starts at $50.

## What it does

Strategy is the Surmado Job for decisions that matter. The kind where the wrong call costs real money: pricing changes, hiring, expansion, marketing reallocation, build-vs-buy. Most "AI for business" tools answer those with one model giving its best guess. Scout doesn't.

Six AI models argue your decision. Python runs 1,000 simulations. Scout gives you the plan, the math, and the exit triggers.

Ask Scout for a Strategy report. One Job. About 15 minutes.

## The flex

Six AI models debate your decision from different roles. The CFO model pushes on cash and margin. The CMO model pushes on growth and brand. The COO model pushes on operations and risk. The contrarian model pushes on what could break. Scout synthesizes the debate. Then Python runs 1,000 Monte Carlo simulations on the financials so the recommendation arrives with real probabilities, not vibes.

## When to use it

Real small-business questions where the answer matters:

- "Should I raise prices, and by how much, given my margin and churn?"
- "Where should I focus marketing spend this quarter?"
- "Should I hire a salesperson or invest in marketing automation first?"
- "Is the LTV-CAC math working on my current acquisition channels?"
- "Which competitor is the most realistic threat in the next twelve months?"

Bring the question and whatever data you have. Scout runs the analysis.

## What you get

- Recommendation in plain language with reasoning.
- The debate transcript. Where the six models agreed, where they disagreed, what each role flagged.
- Monte Carlo results. Probability distributions on the financials.
- Risk and dependency notes. What assumptions the answer relies on.
- Exit triggers. What would change the recommendation.
- Action plan. Concrete next steps for this week.

Formats: PDF, slide deck, structured JSON.

## What you don't have to do

- You don't have to be a CFO to understand the math.
- You don't have to wonder whether the AI just told you what you wanted to hear. The debate transcript shows you the disagreement.
- You don't have to remember what assumptions the recommendation depends on. Scout tracks them.

## Pricing

| Plan | Cost | Includes |
|------|------|----------|
| Pay As You Go | $50 / Job | One Strategy report |
| Pro | $100 / month | Three Jobs / month + weekly Monitoring |
| Portfolio | $500 / month | Unlimited Jobs + unlimited brands + weekly Monitoring |

7-day money-back guarantee. No annual contract.

## Where Strategy fits

Strategy is the decision-support Job. The other Jobs feed it: an [AI Visibility](/ai-visibility/) report tells Strategy what AI is saying about you and your competitors. A [Site Audit](/site-audit/) tells Strategy what's working and what isn't on the surface customers land on. Strategy makes the call.

## How it differs

- **vs. asking ChatGPT directly:** one AI's answer is one perspective from one model on one data cut. Strategy queries six models from different roles and validates the math separately.
- **vs. McKinsey or boutique consulting:** weeks of engagement and tens of thousands of dollars. Strategy is $50 and about 15 minutes. Use it as the first pass before deciding what's worth a consulting engagement.
- **vs. business-intelligence dashboards:** dashboards show you data. Strategy gives you a decision.
- **vs. an AI advisor chatbot:** chatbots are turn-by-turn conversation. Strategy returns a finished, structured report.

## Who it's built for

Small business owners and operators making real decisions with limited time and no in-house analyst. Marketing agencies advising clients.

**Not built for** enterprise strategy teams or investment banks. Better tools (and people) for those workflows.

## Common questions

**How is Strategy different from ChatGPT?**
ChatGPT gives one perspective from one model. Strategy assigns six AI models to debate from different roles, then Python validates the math with 1,000 Monte Carlo simulations.

**Is this business advice?**
It's decision support. The report explains the reasoning, the assumptions, and the trade-offs so you can make the call. Surmado is not a financial advisor or attorney.

**What if I have financial data?**
Upload it. Strategy uses it as input and runs the Monte Carlo on your actual numbers.

**What if I don't have financial data?**
The report still runs. It's more directional and explicitly calls out where actual numbers would change the recommendation.

**What happens if I have an AI Visibility report on the same business?**
Scout reads it as context. Strategy recommendations reference what AI is saying about your brand, your competitors, and your category.

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Canonical: https://www.surmado.com/strategy/
Source: Surmado, Inc., Phoenix, AZ, USA