Frequently Asked Questions

Do you list my business in ChatGPT or other AI tools?

No. Surmado is not an AI listing service. Scout cannot submit your site to ChatGPT, Gemini, Claude, Perplexity, Meta AI, Grok, or DeepSeek, and we do not sell placements. Scout tests how these systems already talk about you, then gives you a plan to improve your visibility.

What is Surmado?

Surmado builds Scout — an AI research tool that shows you how AI talks about your brand, what's wrong with your site, and what to do about it. Reports in ~15 minutes. PDF, slide deck, and structured JSON included.

Scout runs three types of jobs:

• AI Visibility: How seven AI platforms talk about your brand — persona by persona, platform by platform.
• Site Audit: Speed, SEO, security, accessibility, and schema. Prioritized actions, not raw data.
• Strategy: Six AI models debate your decision. Python runs the math. Exit triggers included.

Plans start at $50/job (PAYG) or $100/mo (Pro). Learn more about pricing

How is this different from ChatGPT?

ChatGPT gives you one perspective designed to make you happy. Scout uses multiple AI models for strategic synthesis and research. Python and statistics handle precise calculations and structured analysis. You get the depth of consultants without the retainer.

What is AI Visibility?

AI Visibility shows how seven AI platforms talk about your brand when your customers search for your services — differently depending on who's asking, where they are, and what language they speak. Included with every plan. Learn more about AI Visibility · Glossary

What is Site Audit?

Scout audits your site for speed, SEO, security, accessibility, and schema — then prioritizes what to fix and why it matters. Not 100 issues to figure out yourself. Prioritized actions with business context. Included with every plan. Learn more about Site Audit

What is Strategy?

Strategy puts six AI models in a room and makes them argue your decision from every angle — CMO, CFO, CTO, Product, Risk, Growth. Then Python runs 1,000 Monte Carlo simulations on the financials. You get a plan with math, not vibes. Learn more about Strategy

Do you get better over time?

Yes. Scout reads every report and remembers your brand. Weekly monitoring tracks changes persona by persona, platform by platform. The more you use it, the sharper the recommendations get. Your business benefits from the intelligence Scout has built across thousands of analyses.

Do you offer refunds?

Yes. 7-day money-back guarantee on all plans, no questions asked. Email hi@surmado.com within 7 days for a full refund.

Do you store my password or credit card information?

No. Surmado uses Clerk for authentication and Stripe for payments. Your password and full card details are never stored on Surmado's servers.

How do you pronounce Surmado?

"SIR-mah-doh" like sir + ma + dough.

Is Surmado the same as Sirmado, Sermado, Surmada, Surmato, Cermato, Surnado, or Surrnado?

Yes. Those are common misspellings and all redirect to Surmado. We're at www.surmado.com.