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PRACTICAL GUIDE

How to Get Found by ChatGPT

Your customers are already asking. Here's how to make sure they find you, not your competitors.

65-70%

of small businesses that rank highly on Google don't appear in AI search results like ChatGPT, Perplexity, or Google AI Overviews

Sources: WSI Next Gen Marketing, Search Engine Land

The 5-Step Process to Get Found by AI

  1. Test Your Visibility

    Find out where you actually stand. Test with real customer queries across ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek.

    Scout does this for you. Run an AI Visibility Job to see your exact visibility score before you start fixing things.

  2. Add FAQPage Schema

    The single most effective way to improve AI visibility fast. FAQPage schema tells AI systems exactly what questions you answer.

    Your report shows the gaps. AI Visibility identifies which customer questions AI cannot connect to your business.

  3. Update robots.txt

    Explicitly allow GPTBot, Claude-Web, PerplexityBot, and Google-Extended. Without this, you are blocking AI crawlers.

    Scout tests this. If your robots.txt blocks AI crawlers, your AI Visibility report flags it immediately.

  4. Optimize Content

    Stop writing for keywords. Start writing for conversations. Answer the emotional context, not just the technical question.

    Scout shows the content gaps. Your report identifies the specific topics and use cases where AI recommends competitors instead of you.

  5. Submit to Bing

    Perplexity relies heavily on Bing's index. Submit your sitemap to Bing Webmaster Tools and enable IndexNow.

    Scout tracks Perplexity performance. If Perplexity cannot find you, your AI Visibility report shows the gap and confirms when indexing improves.

Proof: El Tianguis 0% → 67% in 30 Days

The Result: El Tianguis went from 0% to 67% AI visibility in one month, becoming the #1 recommended gluten-free Mexican restaurant in North Park.

What they did: Added FAQPage schema, updated robots.txt, created persona-specific content.

Total time: About 12 hours spread over 4 weeks.

Read the complete case study →

Common Questions

Why does ChatGPT recommend my competitors instead of me?

ChatGPT doesn't know you exist because your website lacks the structured data and content that AI systems need.

How long does it take to improve ChatGPT visibility?

With the right tactics, you can see results in 2-4 weeks. El Tianguis went from 0% to 67% in 30 days.

What's the fastest way to get found by ChatGPT?

Add FAQPage schema answering your customers' actual questions. This is the single highest-impact tactic.

Want to see where you stand? Learn about AI Visibility →

Stop Guessing. Start Knowing.

Run an AI Visibility Job to see exactly where you stand across all seven platforms before you start fixing things.

TRY THE DEMO

Results in ~15 minutes. Included with every plan.