Make Google
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Essentials ($25, 30 pages) is perfect for small sites, getting started, or quick diagnostics. You get core audits, 5 prioritized actions, and browser testing. Great for "what's wrong with my site?" questions.

Pro ($50, 100 pages) gives you 3x page coverage, side-by-side competitor analysis (see exactly where you're behind), AI-powered strategic synthesis (root cause analysis + business impact), content gap analysis (topics they rank for that you don't), schema recommendations (copy-paste JSON-LD), extended browser testing (9+ browsers including social media), report style selection (Executive or Technical mode), and 10 prioritized actions. Best for established sites, client work, or competitive industries.

Not sure? Start with Essentials. You can always upgrade later.

Executive Mode is designed for business leaders, first-time site owners, or anyone new to SEO. Reports include full glossary, business impact explanations, onboarding guidance, and strategic context.

Technical Mode is for SEO professionals, developers, and agencies who already know SEO. Reports skip the explanations and go straight to metrics, findings, and implementation steps.

Same data, different presentation. Choose the format that matches your team's expertise. (Pro only)

Absolutely not. Lighthouse gives you raw scores in DevTools. Scan combines Google PageSpeed Insights, Chrome UX Report for real user metrics, Pa11y accessibility testing for WCAG 2.1 compliance, browser compatibility checks across 4-9 browsers, structured data validation, security hygiene checks, and content analysis. We use AI for pattern recognition and strategic synthesis. Python handles structured data processing and precise calculations. You get a prioritized action plan with business impact and effort estimates, not just raw scores.

Pro adds side-by-side competitor comparison (keyword gaps, schema coverage, performance benchmarks), AI-powered strategic analysis, and content gap research. No DevTools expertise required. Just clear priorities: "Fix this first, here's why, here's how long it takes."

Every report includes:

• Executive summary with strategic insights and business context
• Top 3 fixes this week table with effort estimates and impact scores
• Performance scores + real user data (Chrome UX Report)
• Technical SEO analysis: metadata, schema, sitemaps, internal linking
• Security hygiene: SSL, HTTPS enforcement, security headers
• WCAG accessibility testing: Lighthouse + Pa11y deep-dive
• Browser compatibility: Chrome, Firefox, Safari, Edge (+ social media in Pro)
• Prioritized action plan: 5 or 10 actions with HIGH/MEDIUM/LOW labels
• Professional outputs: PDF + structured JSON for automation

Pro adds: Side-by-side competitor comparison to see exactly where you're behind. AI-powered strategic analysis showing root cause and business impact. Content gap analysis revealing topics they rank for that you don't. Schema recommendations with copy-paste JSON-LD code. Report style selection between Executive or Technical mode. Extended browser testing across 9+ browsers including Instagram, Facebook, and LinkedIn. 3x page coverage with 100 pages vs 30 pages. Deeper recommendations with implementation roadmaps.

Audits typically complete in about 15 minutes. Most are ready in less time than it takes for a meeting to go off-topic.

Yes. We use Google's PageSpeed Insights API, which renders JavaScript just like real users see it. Works with React, Vue, Next.js, or any modern framework. We also test browser compatibility across Chrome, Firefox, Safari, Edge, and social media in-app browsers (Instagram, Facebook, LinkedIn). No manual setup required.

Definitely. Scan was built to deliver client-ready audits at freelancer-friendly prices. Whether you're shipping one-off reports or reselling them inside retainers, it's built for real-world use.

If your site uses wild markup, complex routing, or conditional rendering, that is good. Scan was built for the internet, not sanitized CMS templates. It adapts intelligently, flags edge cases, and still tells you what matters.

Absolutely. Every audit includes structured JSON alongside the human-readable report. Plug it into your dashboard, pipeline, or chatbot sidekick.

Yes. API access is available. Every report includes structured JSON you can plug into your own tools or workflows. Great for automation. If you are not technical, you can ignore the API and just use the reports as they are.

Because we think good SEO tools shouldn't cost more than your actual hosting. Scan runs on extremely efficient infrastructure, focuses only on what matters, and avoids every bloated feature you don't need. That's what we do at Surmado.

Most SEO tools are either $200/month enterprise bloat or glorified Lighthouse wrappers. We wanted fast audits, clear priorities, and reasonable pricing.

Scan handles traditional SEO fundamentals. Technical audits, performance, accessibility, metadata. It's your Google baseline.

Signal tests conversational search visibility for ChatGPT, Claude, Perplexity. Different problem, different tool.

Solutions gives you a strategic roadmap after you understand your gaps.

Most people start with Scan to get their technical foundation right. The bundle packages all three if you want complete AI + SEO coverage from the start.

Yes. Every Scan report builds our understanding of site architectures, competitive patterns, and optimization strategies across industries. We research competitors, analyze what works, and learn from thousands of audits. Generic audit tools run the same tests every time. We get smarter with each report. Your audit benefits from the patterns and solutions we've discovered across thousands of sites.

Yes! 7-day money-back guarantee, no questions asked. If you're not satisfied with your report for any reason, just email us within a week and we'll refund you immediately. We hate scammy subscriptions and want you to succeed, not trick you.