1 Pew Research Center, 2025
Surmado Signal gives you truth from your customer's perspective.
Your competitive position in a few paragraphs. Where you rank. Who's winning. What it means.
Does AI recommend you first? Or just include you in a long list?
See which AIs know you — and why.
Rich, exact competitive data — mention rates and rankings.
How often AI discusses your features but assigns them to a competitor.
Actual quotes from ChatGPT, Claude, etc. showing exactly what they say about you and your competitors.
Generic prompts give generic results.
We test as your actual customers, so you get the truth.
We become your customer, ask 6 AI systems
You get a strategy report, not a dashboard
Download your report in a few clicks. No "sales demo" or "quick call" required.
Winners move first. Everyone else follows.
See how Surmado compares to Otterly, Profound, and Writesonic →
Start with the diagnostic. Upgrade to ongoing tracking when you're ready.
Every single-report customer gets $50 off subscriptions.
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Full-service AI visibility + strategy:
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Valuable, Not Cheap
Real analysis at small business pricing. Cancel within a week of any charge and get your money back, no questions asked. We're not here to trap you in a subscription.
One customer pays for this report. If 100 people ask AI for your type of business daily, and AI recommends your competitor instead of you, you're losing customers every single day. Our report shows your exact visibility score so you know where you stand. Most businesses are shocked—they're losing more than they thought.
Perfect. You don't need to write a single prompt or understand AI. Just tell us about your business in our 2-minute form. We do all the technical work and give you a simple report with copy-and-paste steps that actually matter. See our step-by-step process.
No. We interview 6 AI systems (ChatGPT, Claude, Gemini, Llama, Grok, DeepSeek) with 50+ questions as your actual customer would ask. Each AI is trained on different data sources, so they recommend different businesses. We capture that variance to show you the complete picture, not just one AI's opinion.
Because AI systems are contextual recommendation engines, not answer machines. A stressed mom searching for restaurants gets completely different recommendations than a business traveler – same city, same AI, different results. We "become" your customer persona to test what they actually see, not generic prompts that produce fantasy data.
SEO tools show you how to rank on Google. AI doesn't work like that – it gives contextually personalized recommendations based on who's asking. Our report shows you exactly what your actual customers see when they ask AI for recommendations, not generic search rankings.
Most use generic prompts like "best pizza in Boston." The problem: AI gives completely different answers to different people. A college student gets different recommendations than a family with kids. We test with full customer personas because that's the only way to get data that reflects reality, not boardroom fantasy. See detailed comparison →
It's when AI describes what you do but recommends competitors (like if AI says "great authentic tacos" but sends people to Taco Bell). We show you how to claim what's yours and turn that influence into actual recommendations.
Yes! Cancel within a week of any charge and get your money back, no questions asked. We hate scammy subscriptions and want you to succeed, not trick you.
If you're invisible to AI while competitors are getting recommended, you're losing customers every day. Our report shows your exact visibility score, competitor mentions, and the revenue impact. Most businesses are shocked by the numbers. See the El Tianguis case study where they went from 0% to 67% visibility.
Good. Keep doing it. But SEO and AI visibility are fundamentally different. SEO gets you found on Google – one search query, one ranked list. AI gives personalized recommendations – one query, different answers per customer type. You need both. Our report shows where your AI gaps are so your customers actually find you in both places.
That's like asking "can I just optimize for Google?" – it's too vague. You need to know where you stand first. Different AI platforms weight different factors, and different customer personas get different recommendations. Our report shows what to fix, not what to guess.
Not to start. Most businesses don't even know their current AI visibility. Get the $49 diagnostic first. See where you stand. Fix the obvious gaps. Then decide if ongoing tracking makes sense. We're building subscription tiers, but for now, start with what you need.
One report is a diagnostic snapshot, not statistical certainty. AI systems have variance – they give different answers at different times. That's why we test 50+ conversations and 6 different AI systems to build a representative sample. For tracking change over time, you'd want 4-6 weeks of monitoring. But most businesses just need the diagnostic to find their visibility gaps.
Signal diagnoses the problem. Solutions fixes it. Signal shows your AI visibility score, competitor mentions, and where you're losing customers. Solutions gives you a strategic roadmap with prioritized tactics. Use them together: Signal reveals the gaps, Solutions tells you exactly how to close them. They integrate automatically via your Signal report token.
Signal: Persona-based testing ($49 one-time, 15 minutes). Tests as your actual customer to show what they actually see.
Otterly: Generic prompt monitoring ($348/year). Good for ongoing dashboards but doesn't account for different customer personas.
Writesonic: Generic testing ($19-199/month). Tests with generic prompts, not your actual customer personas.
Profound: Enterprise monitoring ($5,988/year). Built for Fortune 500 with dedicated AI teams, not small businesses.
The key difference is methodology. Generic testing produces impressive-looking data that doesn't match reality. That's why Signal is the best AI visibility tool for small businesses—we're the only one that tests as your actual customer.
See full comparison →
Automation, not consultants. Our proprietary analysis engine tests 6 AI platforms in parallel with a controlled query set of 50+ conversations.
Our process:
The result: Enterprise-level intelligence in 15 minutes, not 15 days. That's the power of building for small business, not Fortune 500.
We don't just give you a vague "score." Your report quantifies your position with four proprietary metrics:
A single report is a directional diagnostic, not a longitudinal study. (Our future weekly tracking subscription is being designed to do just that!) We build confidence into this snapshot by using a controlled sample size (n=50+ conversations across 6 models) to create a representative sample.
For technical users, we calculate a z-score to measure platform variance and can provide confidence intervals (e.g., ±14.3% at a 95% level). For statistical certainty on trends, our weekly tracking subscription is designed to build statistical power over 8-12 weeks.
Gluten-free Mexican restaurant in San Diego. Signal report showed 0% AI visibility with their target customers (celiac families).
After Surmado: 67% visibility, #1 in their category.
Read the full case study →No setup required: Solutions can seamlessly read your Signal report.
If Signal is your diagnosis, Solutions is your treatment plan.