About Surmado
Surmado builds Scout — AI research that shows you how AI talks about your brand, what's wrong with your site, and what to do about it.
AI is evolving fast, but small businesses are getting left behind. Scout exists to fix that.
What We're Not
Scout is not a dashboard. Not an AI listing service. Not a ChatGPT wrapper.
We do not sell placements in ChatGPT, Gemini, Claude, or any other model. No one can.
Scout tests how AI already talks about your business across seven platforms. Shows you the reality. Gives you a plan to fix it.
What We Are
We aim for ~80% of enterprise-level outcomes at a fraction of the cost. Not perfect. Not cheap. Reliably good and built for how small teams actually work.
What We Believe
- AI should extend humans, not replace them. Scout is the night shift, the overflow, the first draft.
- Pay for what you use. PAYG for one-off jobs. Pro and Portfolio for ongoing work.
- No lock-in. PDF, slide deck, and structured JSON included with every job. Full API access on every plan.
How We Work
Reports in ~15 minutes. PDF, slide deck, and structured JSON.
TL;DR? Ask Scout. It reads every report and remembers your brand.
API, webhooks, and full data exports included with every plan. Clean-label on Portfolio.
Who Built This
Surmado is a small, independent software company headquartered in San Diego with offices in Los Angeles and Phoenix.
Luke · Founder & Engineering
Patrick · Engineering
Shayne · Sales & Partnerships
Riley · Marketing (Independent)
Grizz · Design (Independent)
I started Surmado because small businesses deserve the same intelligence that big companies take for granted—without the enterprise pricing or the BS. We're not trying to be perfect. We're trying to be reliably good, reasonably priced, and honest about what we are and aren't.