About Surmado
Surmado does the work small businesses can’t afford to hire for: your website built, migrated, and run, plus AI research and code review.
Big companies have teams to turn new technology into an advantage. Small businesses usually get another tool, another login, and another job to do. Surmado exists to close that gap.
Surmado’s job is finished work: websites rebuilt, run, and updated; research delivered as checked reports; questions answered in plain language. AI for small business should mean finished work, not another dashboard. Owners stay in charge: you set the goals and approve the choices that matter.
Every Surmado product must transfer a real capability to a small business, not hand the owner more software to manage.
Read the full picture in AI for Small Business.
Or read the founder’s essay on why Surmado exists.
What We Stand For
We aim for ~80% of enterprise-level outcomes at a fraction of the cost. Not perfect. Not cheap. Reliably good and built for how small teams actually work.
Scout is not a dashboard. Not an AI listing service. Not a ChatGPT wrapper.
We do not sell placements in ChatGPT, Gemini, Claude, or any other model. No one can.
Surmado tests how AI already talks about your business across seven platforms. We show you the reality and give you a plan to fix it.
- AI should extend humans, not replace them. Scout is the night shift, the overflow, the first draft.
- Pay for what you use. PAYG for one-off Jobs. Pro and Pro+ memberships for ongoing work.
- You always own your domain, content, images, and business data. PDF, slide deck, and structured JSON included with every Job. Full API access on every plan.
A Coworker, Not a Tool
Most business software gives you dashboards, workflows, and tools you still have to operate. Surmado does the work.
Surmado works like a coworker. It learns your business, uses the tools you already rely on, and gets the work done.
Today, that starts with your website. We build it or migrate it, check it by hand, and run it for you.
The website is the beginning. Surfaces like Chat and our AI receptionist point the way forward: the same system, handling more of the customer-facing work over time.
Who Built This
Founded by Luke F. Walton, Founder and CEO.
Surmado is a small, independent software company headquartered in Phoenix with offices in San Diego and Los Angeles.
Luke F. Walton · Founder
Patrick · Founding Engineer
Chase · Engineer
Riley · Growth
Rachel · Sales
Grizz · Creative Director
Luke F. Walton is the founder and CEO of Surmado, a company building managed AI web presence for small businesses. His work spans software, music, and AI ethics, with a recurring focus on how language becomes infrastructure: systems that shape what people see, decide, trust, and do.
That background matters to Surmado: the company treats small-business web presence not as a dashboard or template, but as ongoing authored work, something with taste, standards, maintenance, and a person accountable for the result.
As a writer and independent researcher, Luke F. Walton works on authorship, answerability, and AI-mediated decisions. Surmado brings those threads together by helping real businesses get found, understood, and served online without making the owner become a full-time web operator.