CASE STUDY
Julia Only Had Instagram. Now Her Business Has a Website.
We turned an Instagram-first makeup business into an owned, mobile-friendly home for Julia’s work, services, service area, and inquiries.
Only online presence
Owned business home
Clear inquiry path
The business
Julia Miller is a San Diego–based makeup artist serving clients across Southern California. Her work includes bridal makeup, prom and special-event glam, and editorial and photoshoot looks.
Her work was already visual and social. What she did not have was a website that could organize it for people arriving from Instagram, search, or a direct referral.
The Instagram-only gap
The feed had to do everything
Portfolio, services, service area, and booking details all competed for attention inside one social profile.
No owned destination
Julia had no domain where clients could understand the business without scrolling through posts or opening an app.
Discovery stopped at the profile
There was no dedicated page for search engines and AI to read, or for referrals to share outside Instagram.
What Surmado built
- A site from the business she already had. We shaped Julia’s existing brand, work, and social presence into a focused one-page website.
- A portfolio made for phones. Her looks, services, and videos are easy to browse without digging through a feed.
- A path from discovery to inquiry. Clients can see where Julia works, understand what she offers, and book through Instagram or the site inquiry form.
What changed
Instagram is still part of the journey. Now it leads to a business home Julia controls.
Her services are clear. Bridal, events, and editorial work each have a place outside the feed.
Clients have somewhere to land. Social discovery, search, and referrals can all point to one useful destination.
Only have Instagram? Start there.
Tell us where customers find you today. Our AI and team turn what you already have into a fast, human-checked website and send you a free preview. You pay only after you approve it.
Build My Site (Free)Most sites are ready within 3 business days.