PRACTICAL GUIDE
How to Get Found by ChatGPT
Your customers are already asking. Here's how to make sure they find you, not your competitors.
of small businesses that rank highly on Google don't appear in AI search results like ChatGPT, Perplexity, or Google AI Overviews
Sources: WSI Next Gen Marketing, Search Engine Land
The 5-Step Process to Get Found by AI
Important: Surmado does not sell AI placements and cannot submit you to ChatGPT, Gemini, Claude, Perplexity, or any other AI system.
No one can. There is no paid AI listing system.
Surmado Signal tests how these AI tools already talk about your business. We measure and give you a plan to improve. We do not guarantee placements or special partnerships.
Step 1: Test Your Visibility
Find out where you actually stand. Test with real customer queries across ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek.
Surmado Signal does this for you. Run a Signal report to see your exact visibility score before you start fixing things.
Step 2: Add FAQPage Schema
The single most effective way to improve AI visibility fast. FAQPage schema tells AI systems exactly what questions you answer.
Signal shows you the gaps. Your report identifies which customer questions AI cannot connect to your business.
Step 3: Update robots.txt
Explicitly allow GPTBot, Claude-Web, PerplexityBot, and Google-Extended. Without this, you are blocking AI crawlers.
Signal tests this. If your robots.txt blocks AI crawlers, your Signal report flags it immediately.
Step 4: Optimize Content
Stop writing for keywords. Start writing for conversations. Answer the emotional context, not just the technical question.
Signal shows the content gaps. Your report identifies the specific topics and use cases where AI recommends competitors instead of you.
Step 5: Submit to Bing
Perplexity relies heavily on Bing's index. Submit your sitemap to Bing Webmaster Tools and enable IndexNow.
Signal tracks Perplexity performance. If Perplexity cannot find you, your Signal report shows the visibility gap and confirms when indexing improves.
Proof: El Tianguis 0% → 67% in 30 Days
The Result: El Tianguis went from 0% to 67% AI visibility in one month, becoming the #1 recommended gluten-free Mexican restaurant in North Park.
What they did: Added FAQPage schema, updated robots.txt, created persona-specific content.
Total time: About 12 hours spread over 4 weeks.
Common Questions
Why does ChatGPT recommend my competitors instead of me?
ChatGPT doesn't know you exist because your website lacks the structured data and content that AI systems need.
How long does it take to improve ChatGPT visibility?
With the right tactics, you can see results in 2-4 weeks. El Tianguis went from 0% to 67% in 30 days.
What's the fastest way to get found by ChatGPT?
Add FAQPage schema answering your customers' actual questions. This is the single highest-impact tactic.
What Is Surmado Signal?
Surmado Signal is a $25 to $50 AI visibility report that tests how ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek talk about your business.
You get a PDF and structured JSON in about 15 minutes.
Trigger reports via REST API or webhook. No subscriptions. No minimums.
Learn more at help.surmado.com/docs/api-reference/
Stop Guessing. Start Knowing.
Find out exactly where you stand across ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek.
Run a Surmado Signal report to see exactly where you stand before you implement these steps. Trigger via web or API.
Get Signal - $25Results in about 15 minutes. Full API and webhook support.