Know the Lead Before You Call
Available to Surmado Sites customers
Scout does its homework on every form fill, so you reach out already knowing who they are and whether they fit.
A Form Fill Is Just a Name
Most leads arrive as a name, an email, and a vague message.
Scout does the homework you don't have time for. It researches the person and their company, filters the spam, and turns a raw form fill into a profile you can act on.
You ask Scout. You don't run a tool or burn lookup credits.
Walk In Already Knowing
Every real lead comes back enriched.
Who they are, what they likely need, whether they fit your best work, and a few talking points for the first call. It lands in your inbox before you reply.
It's the same research muscle behind your Site Audit and AI Visibility, pointed at the people knocking on your door.
How it works
Migrate to Surmado Sites.
A visitor fills out a form.
Scout researches and scores it before you reply.
Common questions
Do I need Surmado Sites for this?
Yes. Lead enrichment is one of the surfaces Scout maintains as part of operating your site. It isn't sold separately, and it's available to Surmado Sites customers.
What does Scout actually research?
The person and the company behind a form fill: who they are, their role, their business, and what they likely need. Scout attaches that to the lead with a fit score and talking points for the first call.
Does it filter out spam?
Yes. Spam and junk submissions are caught before they ever reach you as a real lead, so you only spend time on the ones worth a call.
How does Scout score fit?
Against what it knows about your business: your services, your service area, and the customers you do your best work for. High-fit leads rise to the top.
Where do the enriched leads go?
Scout emails you an enriched summary before you follow up, and keeps your lead records up to date. You read it and call back the ones that matter.
Is lead data private?
Lead data is handled under Surmado's Privacy Policy. It is not sold or used to train third-party models.
More questions
How is this different from ZoomInfo, Clearbit, or Apollo?
Those are data tools you operate and query yourself, priced per seat or per credit. Lead enrichment is a surface of Surmado Sites: Scout researches each form fill automatically, scores it against your business, and feeds the same loop that writes your content and answers your calls. There is nothing to log into.
What feeds back into the rest of the system?
The questions and fit patterns Scout sees across your leads tell it what content to write and what to fix on the site, so better leads come in next time.
Does every form fill get enriched?
Every real form fill on the site Scout maintains, after spam is filtered out. The research happens before you call, so the lead is ready when you reach out.
Do I have to change how I capture leads?
No. Scout enriches the leads from your existing site forms. You don't add fields, embed anything, or send visitors somewhere else.
How do I get it?
It is available to Surmado Sites customers. Scout sets it up as part of operating your site, so there is no separate signup. Join the Surmado Sites list to get in line.
Leads that arrive ready, on your Surmado Site.
Available to Surmado Sites customers.